Every week there seems to be a new “must-have” AI tool for marketers. The buzz is relentless, but behind the noise, most marketing leaders are asking the same basic questions:
- What’s real
- What’s just hype?
- What are other marketers actually doing with AI today?
- How does my team stack up against the industry?
The truth is, without benchmarks it’s easy to either chase shiny tools or, just as dangerously, fall behind peers who are building real competitive advantage with AI.
The Challenge for Marketing Leaders
AI adoption is no longer optional window-dressing.
- For your career: Employers are already factoring AI experience into how they evaluate candidates. If you’re not building those muscles, you risk being seen as behind the curve.
- For your company: Marketing teams that fail to experiment with AI risk falling behind competitors who are already using it to cut costs, speed up execution, and personalize at scale.
- For your strategy: Without a clear picture of what’s working in the field, you can easily overinvest in hype or miss the low-hanging fruit.
- Practicality: What are the best practices to implement AI?
A Data-Driven Way Forward: The Marketing AI Survey
That’s why Crowley Consulting launched the Marketing AI Survey — a detailed, data-driven look at how marketing teams are actually using AI.
When you participate, you’ll get:
- A Personalized Report — showing how your AI usage compares to peers.
- Career Competitiveness Insight — a preview of how a diligent future employer might evaluate your AI skills.
- Company Benchmarking — a clear picture of what “average” and “advanced” marketing teams are doing right now.
- Next-Step Recommendations — independent, tactical advice on how to advance your practice, drawn from the patterns emerging across the industry.
This isn’t another vendor pitch. It’s independent, practical, and designed to help marketers cut through the noise.
Why It Matters
The survey is more than just data—it’s the beginning of an industry-wide dialogue about what’s real in marketing AI and what’s still speculative. By participating, you’re not just getting a useful report for yourself and your team—you’re helping to map the terrain for the entire marketing community.
The Survey
If you’re a marketer, a CMO, or a company serving the marketing community, I strongly encourage you to take part.
👉 Take the Marketing AI Survey here
Final Thought
At AI Contio, we are focused on highlighting not just the shiny tools, but the frameworks and benchmarks that help professionals make better decisions about AI. This survey is one of those tools—it’s practical, it’s grounded, and it will give you clarity in a space that often feels like chaos.
#AI #crowley consulting #marketing #survey